Change Management in Public Sector Organizations 

Course Format: Online

Program Language: Arabic

Entry requirements

Leadership & Strategic

12 hours (spread over 3 days)

Leaders, managers, and organizational development officers

Admission Requirements

Managerial or leadership position
A willingness to lead change initiatives within the organization

Public Sector Change Management

  • Definition of Change Management

    The difference between change management and project management.

  • Types of Change in the Public Sector

    Strategic, structural, cultural, technical, and procedural change.

  • Characteristics of Change in the Public Sector

    Bureaucracy, multiple stakeholders, and political and budget constraints.

  • Why Do Government Change Projects Fail?

    Main reasons for failure in government change initiatives.

Global Change Management Models and Frameworks

  • Kotter’s Steps for Leading Successful Change
  • Awareness, Desire, Knowledge, Ability, and Reinforcement
  • Unfreeze, Change, and Refreeze
  • The Seven Elements of Successful Organizational Change
  • Comparing Models and Applying Them in the Government Context

Resistance to Change and How to Manage It

  • Fear of the Unknown, Loss of Control, Established Habits, and Lack of Trust in Leadership
  • Active Resistance: Objection and Delay; Passive Resistance: Ignoring and Lack of Participation
  • Stakeholder Analysis to Identify Who Resists and Why
  • Education and Communication, Participation, Support, Negotiation, and Direct Handling
  • Turning Opponents into Change Agents

Change Management Plan

  • Change Vision, Leadership Team, Communication Plan, and Training Plan
  • What to Say, to Whom, When, and How: Communication Channels
  • Preparing Employees for New Skills and Behaviors
  • Selecting and Supporting Change Champions Within the Organization
  • Estimating the Resources Required for Change Management Activities

Sustaining Change and Measuring Its Success

  • Celebrating Early Wins, Rewards, and Recognition
  • Challenges Facing Change Sustainability
  • Process, Results, and Behavior Indicators
  • Measuring the Difference Before and After Change
  • What Worked and What Did Not Work to Use in Future Change Initiatives

Program Completion Certificate

After completing all course requirements, you can apply to receive an accredited Certificate of Completion from Ru’ya Academy for Leadership and Technology.